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Digital Content Coordinator, Communications - NYC

Digital Coordinator

At the Vera Institute of Justice, our vision is of a society that respects the dignity of every person and safeguards justice for all. At a propitious moment for justice reform, we are standing up and driving change on a variety of fronts—ending cash bail, ending mass incarceration, vastly improving life behind bars, ensuring that immigrants get due process, and centering all this work in racial equity. Convincing people to change the way they think and act in order to serve justice is in our DNA. We leverage our access and influence with government partners and work collaboratively with community stakeholders to transform the systems we rely on for safety and justice. If you want to learn more about life at vera click here. Are you interested in helping a super-dedicated and productive team use best-in-class communications strategies and tactics to drive change in the justice system?

If so, read on.

Over the past five years, with 2.3 million people behind bars—we’ve reached a tipping point, and justice reform has become mainstream. It’s on the front pages, it’s bipartisan, it’s got new funders, it’s attracting cultural attention. Vera has been on the cutting edge of this change. Long known for our research and technical assistance, communications has more recently become one of the core pillars of how we do our work. We embed communications in our program and project work from the start. Our efforts have paid off—with an award-winning rebranding and website overhaul, significant media attention, dramatic growth in digital engagement, and new partnerships.

We need to leverage the increased attention to justice and to Vera’s work in particular by deploying communications and digital strategies to elevate our issues and our brand. We are seeking a Digital Content Coordinator to join our diverse and growing team to help Vera tell our story online.

Candidates must be excellent project managers, with an ability to work on multiple projects and prioritize competing deadlines while maintaining meticulous attention.

The Digital Content Coordinator will report to the Digital Engagement Director in Communications and will join a communications team of content creators (editorial, design, blog, website), media and messaging, digital, and public affairs strategists.

What You’ll Do

The Digital Content Coordinator will work in close collaboration with members of the digital team—Digital Engagement Director, Content Editor, Community Managers, Web Engagement Director, Developer, Designer—to manage digital and web content and campaigns that inspire, inform, and engage Vera’s audience.

The Digital Content Coordinator will:

  • Manage content for Vera’s web properties through Content Management Systems (CMS), producing publications, pages, and blogs.
  • Work closely with Web Developer, Designer, Web Engagement Lead, Community Managers to design, launch, and manage website projects to support all of Vera’s campaigns and initiatives.
  • Source images and manage digital assets to feature throughout Vera’s website and digital channels.
  • Manage modifications and updates to existing projects and pages as needed, for accuracy and user experience.
  • Monitor digital metrics performance and analytics using dashboard tools.
  • Manage a variety of digital projects across multiple platforms as needed.
  • Work collaboratively and respectfully toward resolving obstacles and/or conflicts.

What We Need in You

  • Passion. A demonstrated commitment to social justice.
  • A proven track record. Experience using content management systems and digital tools, including content for web products and projects in a professional setting.
  • Project management. Demonstrated experience managing and delivering multiple digital projects. You are detail-oriented but can see the big picture. You have keen time management and multitasking skills, including the ability to take initiative, prioritize tasks and duties, pay close attention to detail, and work independently while meeting specific deadlines.
  • A deep commitment to racial equity. In a system built on racism and inequity, we are working to ensure equity both in our workplace and in the world. You incorporate this value and share it with others.
  • A collaborator, rigorous thinker, and problem-solver. Collaboration is a Vera value. We thrive when we learn and build on each other’s ideas. We’re open to giving and receiving feedback—both in our team and across the institution. You will operate effectively and collaboratively on a cross-functional team that includes designers, content strategists, writers, and more.
  • Emotional intelligence. You demonstrate strong social and emotional awareness with your team and external partners. You’re open to opportunities to learn and grow. You exercise good judgment and don’t allow urgency to trump relationships.

Additional Qualifications

  • Bachelor's degree preferred.
  • One to two years of experience working in Content Management Systems
  • One to two years of experience writing content for digital channels — web, social media, etc.
  • A working knowledge of Adobe Creative Suite (mostly Photoshop and Illustrator)
  • Ability to operate under pressure and within short deadlines. 
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