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Digital Content Editor, Communications - NYC

At the Vera Institute of Justice, our vision is of a society that respects the dignity of every person and safeguards justice for all. At a propitious moment for justice reform, we are standing up and driving change on a variety of fronts—ending cash bail, ending mass incarceration, vastly improving life behind bars, ensuring that immigrants get due process, and centering all this work in racial equity. Convincing people to change the way they think and act in order to serve justice is in our DNA. We leverage our access and influence with government partners and work collaboratively with community stakeholders to transform the systems we rely on for safety and justice. If you want to learn more about life at Vera click here. Are you interested in helping a super-dedicated and productive team use best-in-class communications strategies and tactics to drive change in the justice system?

If so, read on.

Over the past five years, with 2.3 million people behind bars—we’ve reached a tipping point, and justice reform has become mainstream. It’s on the front pages, it’s bipartisan, it’s got new funders, it’s attracting cultural attention. Vera has been on the cutting edge of this change. Long known for our research and technical assistance, communications has more recently become one of the core pillars of how we do our work. We embed communications in our program and project work from the start. Our efforts have paid off—with an award-winning rebranding and website overhaul, significant media attention, dramatic growth in digital engagement, and new partnerships.

We need to leverage the increased attention to justice and to Vera’s work in particular by deploying communications and digital strategies to elevate our issues and our brand. We are seeking a Digital Content Editor to join our diverse and growing team to manage strategy and content across digital channels and help Vera tell our story across the digital landscape, including social media, email, and web.

Candidates must be excellent digital writers and editors and have demonstrated professional experience copywriting and editing for digital content platforms, as well as project management skills overseeing email and social media strategy, preferably in the nonprofit, advocacy, or political space.

Candidates must have the ability to distill complex issues in a clear and concise way to a sophisticated lay audience, as well as excellent communications skills. The ability to work on multiple projects and prioritize competing deadlines while maintaining meticulous attention to detail is a key responsibility in this role.

The Digital Content Editor will report to the Digital Engagement Director in Communications and will join a communications team of content creators (editorial, design, blog, website), media and messaging, digital, and public affairs strategists.

What You’ll Do

The Digital Content Editor will work in close collaboration with members of the digital team—Digital Engagement Director, Community Managers, Web Engagement Director, Designer, and Developer—and other members of Vera’s editorial and program teams to manage the daily workflow and production of digital content—social media copy, social media graphics and infographics, blogs, emails to the Vera subscriber list, etc.

The Digital Content Editor will be a creative content strategist and digital tactician, working with the Digital Engagement Director to plan and manage the digital content calendar, while implementing campaigns that support Vera’s programmatic and communications goals.

The Digital Content Editor will:

  • Manage daily workflow and production of digital content across digital channels, including social media and email.
  • Manage the digital content calendar, working closely with Digital Engagement Director and Editorial team to craft campaigns and content across Vera’s programs and initiatives.
  • Collaborate with Digital Engagement Director, Web Engagement Director, and Digital Community Managers to manage digital projects and campaigns, bringing them from initial concept to execution.
  • Draft and edit messaging and copy for social media and email marketing, aligning content with approved messages, clear calls to action, and strategic ladder of engagement.
  • Work collaboratively and respectfully toward resolving obstacles and/or conflicts.

What We Need in You

  • Passion. A demonstrated commitment to social justice.
  • A proven track record. Experience planning and executing digital content and campaigns across multiple digital channels.
  • Project management. Demonstrated experience managing digital content from campaign planning and content strategy to copywriting and implementation. You are detail-oriented but can see the big picture. You have keen time management and multitasking skills, including the ability to take initiative, prioritize tasks and duties, pay close attention to detail, and work independently while meeting specific deadlines.
  • Expertise. Exceptional writing, editing, and communication skills. The ability to write and edit quickly, clearly, persuasively, and accessibly across a variety of digital channels.
  • A deep commitment to racial equity. In a system built on racism and inequity, we are working to ensure equity both in our workplace and in the world. You incorporate this value and share it with others.
  • A collaborator, rigorous thinker, and problem-solver. Collaboration is a Vera value. We thrive when we learn and build on each other’s ideas. We’re open to giving and receiving feedback—both in our team and across the institution.
  • Emotional intelligence. You demonstrate strong social and emotional awareness with your team and external partners. You’re open to opportunities to learn and grow. You exercise good judgment and don’t allow urgency to trump relationships.

Additional Qualifications

  • Bachelor's degree preferred.
  • At least five years of digital content experience, with at least three years managing social media channels and/or email lists for nonprofit, advocacy, and/or political organizations.
  • Ability to operate under pressure and within short deadlines. 

 

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